What is Salesforce Marketing Cloud? If you have ever asked yourself this question and have not received a clear answer, this post will give you all the information you need. salesforce marketing cloud report Many professionals today wonder what Salesforce Marketing Cloud is . We often hear about it, due to the numerous possibilities it offers for business.
For those who still do not know this tool, as Salesforce partners , we wanted to group together some of the most frequently asked questions about Marketing Cloud and provide answers. What is Salesforce? First we need to introduce Salesforce , the multinational that owns Marketing Cloud. They define themselves as follows: Salesforce is a cloud-based custom relationship management (CRM) solution that gives every department in your company—including marketing, sales, customer service, and e-commerce—a shared view of every customer.
It is one of the most complete business
Software platforms that can be found on the market. Thanks to Salesforce, we can better understand our buyer persona, know how he came to us, decide how and on which channels we should communicate with him, build loyalty to increase sales and offer him a quality customer experience. Since the project began (in 1999, in San Francisco), the company has not stopped growing and evolving.
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It has gone from being a CRM to a cloud
Platform, connecting all touchpoints with the customer to offer a unique brand experience. This is why, today, over 150,000 companies use Salesforce. What is Salesforce Marketing Cloud? In Salesforce we can find different clouds or modules, dedicated to different business areas: sales, marketing, customer service and many others.
Today we’re talking about Salesforce Marketing
Cloud , the Salesforce solution for marketing Развитие гибких навыков: ключ к успеху в карьере teams who want to improve their customers’ customer experience and increase sales. So, what is Marketing Cloud? It is a marketing platform with multiple tools, designed to efficiently manage, across different channels, the brand’s interaction with its current and potential customers. The technology behind the tool makes managing marketing activities much more efficient and effective.
The platform allows you to create multi-channel
Experiences, to connect with the customer at btb directory the right time and through the right channel (email, SMS, push notifications, social, advertising, etc.) and to increase customer acquisition and sales. With Marketing Cloud, planning, monitoring, analyzing and making decisions in real time is easier than ever. salesforce customer journey This model is based on the ME2B system , in which people themselves establish the relationship they want to have with brands.
In a time like this, when users have become more
Aware of the importance of maintaining their privacy and not sharing their personal data with anyone, brands must create experiences that build customer loyalty. Tools like Marketing Cloud allow you to build this relationship and collect valuable information about users, such as their interests and opinions. What can you do with Marketing Cloud? As we said, within Marketing Cloud there are different tools that can be used for different purposes and uses.
I am: Salesforce Tools Marketing Cloud Email
Studio Mobile Studio Social Studio Advertising Studio Pardot Salesforce DMP Data Studio Interaction Studio Journey Builder Thanks to them we can: 1. Create personalized and automated experiences Journey Builder is the marketing automation tool of Salesforce Marketing Cloud. It allows you to create customer journeys through multiple communication channels: email, SMS, push notifications, social networks, advertising and the web.
These journeys have different paths depending
On the interactions that the customer makes. An example: a customer starts a booking or purchase procedure and does not complete the transaction. Let’s see the two different ways to proceed: a. Conventional process : We send an email to invite the customer to complete the purchase. The journey ends.
Automated process: we send an email to invite
The customer to complete the purchase. If the email is opened, we can check if they complete the booking. If not, we will continue the journey. If the email has not been opened, we will send a push notification or SMS. If the purchase is completed, the process ends, but if not, we can add the user to a database of people who receive messages from our paid campaigns.
The complexity and length of the process to follow is directly proportional to the need to increase the possibility of contacting customers through an appropriate channel and at the appropriate time. Marketing Cloud Journey Builder process Additionally, with Automation Studio you can automate most of the processes: data extraction, file upload, segmentation, and much more. 2. Increase brand engagement One of the possibilities that Marketing Cloud offers is to build relationships with customers and generate engagement.
Thanks to integrated solutions such as Email Studio and Social Studio, you can create personalized campaigns (email and social) to transform your followers into leads. Similarly, Mobile Studio will allow you to develop actions via SMS, push notifications or group messages. 3. Measure and analyze the impact of your actions With Analytics Builder you will get real-time reports and statistics on each of the actions you take with Marketing Cloud.
You can do a detailed follow-up on who visits your website, how much reach your email marketing campaigns have, how your social profiles are working, etc. Marketing Cloud also allows us to know how many customers and potential customers we have, at every stage of the customer journey. workflow with salesforce and results performance With this information at your fingertips, you will have everything you need to make the best decisions and optimize your marketing actions to achieve better performance.
