Salesforce DMP allows you to enrich the information you have about your audience by cross-referencing your data with that of other brands and allowing you to personalize and optimize your campaigns, thus increasing your conversion rates. Marketing teams have always had one goal: to sell their products. Traditional advertising was their primary tool, but today, in an era where the number of available channels has increased and adblockers have appeared, marketers must find new techniques to create high-performing campaigns that have an impact on their potential customers. How can they do this? By using tools that use data and Artificial Intelligence and that help them get to know their customers better. One of these is Salesforce DMP . What is Salesforce DMP? Salesforce DMP is a data management platform that collects information from its external sources to create increasingly detailed user profiles.
This allows marketing teams
to create well-defined segments and develop marketing campaigns that best fit the needs or interests of their target audience. All of this makes it much easier to attract their attention and achieve the final goal: selling a product or service. Salesforce Data Management Platform In other words, Salesforce DMP is able to manage a large amount of data, both from its own sources and from partners who use the same platform, thus completing the information relating to users, in a more in-depth way than other programs. Salesforce DMP’s ability to let us expand the information we have about our users gives us the ability to perform actions such as: gain insights to create campaigns more
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closely related to their interests
predict with which audiences a specific advertising format will work best; decide how to distribute resources between the different channels we have available. It is important to note that Salesforce DMP is part of Salesforce Marketing Cloud. Within this ecosystem, it integrates seamlessly with all other Salesforce solutions such as Sales Cloud, Service Cloud, and AppExchange Marketplace. Where does second-party data come from in Salesforce DMP? We said earlier that the
main feature of Salesforce DMP
is the processing of anonymous data from библиотека базы данных рекламы other sources (in addition to its own) and their union, to complete the information we already have. But where does this data come from? Salesforce has its own data marketplace called Data Studio that currently operates in the United States, Canada and EMEA. Data Studio gives us access to a data marketplace shared by companies that use Salesforce. This data is segmented by topic so we can acquire data by doing a simple search based on
user interests. Essentially, Salesforce
customers who choose to do so can bj lists sell the data they acquire from their channels on the marketplace for others to use. This model allows the original owners of the data to become sources for other companies. If this is an option for you, you would simply upload it to Salesforce DMP and let it combine with your proprietary information. Importantly, all data remains anonymous and the only data that is shared is from trusted partners; and you can also decide who can access it and who cannot. Data Studio lets you: create audiences with rich and optimized data using information from other sources; monetize your audience; protect your data by giving you the ability to
decide who you want to share it
with. One step further: Einstein for Salesforce DMP Salesforce DMP Einstein Segmentation is another feature added to Salesforce DMP that uses machine learning to identify different buyer personas within an audience. Einstein AI helps you determine which people best define a brand’s audience, allowing companies to personalize their marketing campaigns and reach buyer personas with the messages that are best for them. This technology uses AI and machine learning to process data. Tools like Salesforce DMP allow you to expand the information available to you to better understand your audience and optimize your campaigns. Thanks to this technology, you will be able to personalize the messages you produce to influence your users and multiply your chances of conversion.
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Subscribe to our newsletter Stay up to date with the latestservice. Marketing Hub Improvements, Professional Plan In addition to HubSpot Video, Marketing teams will also have access to these features: Personalized Content Reports : Create unique experiences through pages that offer personalized content for each user. And you can measure performance. Custom Report
Generator: Create customized reports that
provide the information you need, when you need it. WAM is a HubSpot and Salesforce partner. That’s why we’re always at the forefront of updates and news. We love working with the latest technologies! And we’re sure that all these new features will give us even more possibilities in our daily work and in managing our custome marketing trends questionnaire Want to get the most out of your Salesforce solutions? We take care of the entire Salesforce implementation process
to meet your needs. Find out
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