We went to Panama to attend the Latin CMO Summit. For WAM, our colleague Patricia Peñalver was there and she shares with us the key moments of the event in this article. Latin CMO Summit Marketing Event The Latin CMO Summit is an exclusive marketing event that brings together industry leaders, both clients and agencies, in one place.
The latest edition was held on
October 28 and 29 in Panama, where our colleague Patricia Peñalver, Senior Project Manager, represented the WAM team. The aim of the event is to bring together suppliers and executives in small groups or One2One meetings , to allow the exchange of ideas and solutions and explore new strategies that respond to marketing needs or problems.
An interesting point is that the Latin
CMO Summit does not only involve Panamanian digital marketing companies, but rather has a global scope. The presence of companies that operate in different markets makes it a much more complete and stimulating event. We interviewed our colleague Patricia Peñalver to find out what key news she brought with her from overseas.
Latin CMO Summit Marketing Event
Interview Natalia Bergareche: What is the Latin CMO Summit marketing event? Patricia Peñalver: This is a select forum that brings together CMOs and leaders of large companies in Latin America to discuss marketing, new trends and opportunities for change within companies. The role of the agencies invited to the summit extends to various tasks: to establish a debate focused on new techniques applied to marketing ; to offer their own vision; to provide solutions to the challenges that are posed.
The novelty of this event is that, in addition
To the classic conferences, there is a system of One2One meetings in which it is possible to discuss for 30 minutes with each of the summit participants. In this way, interesting and productive opportunities for sharing are opened and, at the same time, synergies and opportunities for future collaborations are generated.
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NB: What was WAM’s role in the
Event? PP: As a guest agency, WAM held more than 10 One2One meetings , where we listened to the challenges posed by several large companies and participated in the debate by offering our vision as a strategic global marketing consultancy agency to strengthen the brand in Latin America. WAM at Latin CMO Summit NB: What were the central themes of the Latin CMO Summit 2019 and which of these would you particularly highlight? PP: One of the main topics was the importance of the role of Marketing Directors for the changes in the companies they work for.
In this regard, we discussed how marketing
And communication actions should be Опыт бренда: растущая тенденция на Каннских львах 2019 года managed in order to be able to naturally insert themselves into consumer conversations, providing value to the user with social awareness campaigns, with the application of new technologies, etc. In conclusion, today the goal of all brands is to find the middle ground between what matters to the brand and what matters to the public.
Branded Content , for example, is increasingly
Attracting the attention of consumers. For br number list this reason, the creation of quality content is one of the issues that most interests leading companies. We can’t forget, of course, the technology players . Their words reveal concerns about data analysis. They wonder what to do with so much data, and how to make effective decisions quickly.
Many companies, in this regard, are starting
To include marketing automation tools in their daily lives . That’s why, given our technological experience, many companies have been interested in our opinion in this field. One of the suggestions offered by Marcela Vargas, CMO Central Latam Region of Microsoft, to successfully address this process, is to work on digital transformation in a global way and connecting all the different points.
This is possible not only by activating new marketing actions and using new tools to regulate it, but also considering internal aspects of the company. For her, the main ones are: employee empowerment; connection with consumers; operations optimization; product transformation; Latin CMO Summit Marketing Event NB: Are there business opportunities overseas? PP: This is a rapidly evolving market as consumers demand new things.
Opportunities arise to help companies advance in the field of marketing automation through tools like Salesforce . Learning to get the most out of the tools is a market area that is ready to explode. Everything indicates, therefore, that the great challenge of companies around the world, here and overseas, is to connect with their audience in the most discreet and simple way possible.
Studying their target, obtaining information, automating and optimizing processes will be just some of the tasks to be carried out in the short and medium term. At WAM, as a strategic consulting agency, we have been working in this direction for some time and we help our clients to carry out these types of projects and achieve their goals.
In addition, as a Salesforce partner, we offer all the potential of new technologies, useful for tackling any challenge with innovative and effective solutions. This is the vision that we presented at the Latin CMO Summit.
