We went to Lisbon to attend Web Summit 2019, an event that brought together some of the world’s most important tech companies. We came back with several learnings and a lot of inspiration. Here’s what we found! web summit 2019 talk Web Summit is one of the world’s largest events in technology, entrepreneurship and innovation. Two members of the WAM team were among the 70,000+ attendees from over 160 countries.
Wanting to stay up to date on the
latest in the technology industry, we couldn’t miss it. The event took place in Lisbon from November 4th to 7th, where we went to discover the latest technology updates and meet the world’s leading networking experts. Every day we attended various talks, workshops, and listened to different companies presenting their projects.
Among the most famous and interesting
Speakers, we had the opportunity to listen to Edward Snowden, former NSA analyst, Brad Smith, president of Microsoft, Gilliand Tans, president of Booking.com and Devin Weng, CEO of eBay. It was a full immersion in the tech world and gave us the opportunity to see how different companies apply it in their respective organizations.
Attending the Web Summit was, without
A doubt, a source of inspiration and new ideas. What was a trending topic at Web Summit 2019? Technology and innovation were the real stars of the event. However, we identified other recurring themes that emerged during the talks and workshops. The combined potential of Artificial Intelligence and 5G networks was one of the most discussed topics by the speakers.
However, there was also time to address
Other issues, such as ethics in data management, usability in web development or User Experience. Cryptocurrencies also had their moment of fame but we will talk about them in a later article. web summit lisbon talk on artificial intelligence What’s new in Artificial Intelligence? Artificial Intelligence was one of the most discussed topics at the Web Summit 2019 in Lisbon.
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This growing technological solution will
Play a fundamental role in the coming years and the speakers addressed the topic from different points of view: as a tool to combat climate change, for information management or for user experience. Artificial Intelligence reaches its true potential when combined with 5G networks. 5G technology will open up new avenues and make AI increasingly accessible on mobile devices.
5G, which we discussed in depth in our
Tourism trends report , is the next-generation Salesforce Marketing Cloud: что нового в июне 2019 г. mobile broadband network, which will allow us to multiply the download speed and the time it takes for two devices to communicate with each other. Guo Ping, CEO of Huawei Rotating, said that 5G networks and AI are ” a game changer ” for information and communications technology.
Ping compared their impact to the discovery
Of electricity. The combination of these br number list two technologies will allow the User Experience, coupled with Artificial Intelligence, to be superior, and will allow wireless devices to exploit their full potential. Another necessary consequence will be the use of voice to control devices. With devices that are more intelligent and that communicate with each other more quickly, we will be able to “speak” and interact with them more easily.
web summit lisbon 2019 What happens to
All the information collected by these devices? Today, data collection by connected devices is evident. Everything we do is recorded and stored. By using AI, organizations will have a greater ability to process and interpret all that data. This is why there is an urgent need to establish more responsible data collection systems.
Edward Snowden’s talk at the Web Summit addressed the issue of how governments and corporations handle data. He sees laws like the EU’s General Data Protection Regulation (GDPR) as a start, but he believes that data protection itself is wrong because it assumes that the previous step, data collection, is right. That’s why Snowden believes that data collection itself needs reform.
The conclusion of the Lisbon Web Summit 2019 is that technology is constantly evolving and that, now more than ever, we need to learn and update ourselves every day. This type of event allows us to have a global vision, learn from others and be inspired to offer our customers the latest innovations in the market.
In addition, augmented reality (AR) or 360° videos will become more widespread and accessible. The BBC ran a pilot using 5G and an AR app at the Roman Baths in Bath, England, where users could travel back in time to relive reconstructions of the site at key moments in history. This video shows the pilot, which resulted in 80% of participants saying they would be much more likely to visit a museum if it offered these kinds of experiences: My tech trip in Europe I confess that I belong to that type of traveler who appreciates the comfort that comes with mobile technology , especially in the so-called “non-stop travel”.
That’s why I want to share my experience on how technology influenced my last trip to Budapest, Vienna and Krakow. Planning: Online bookings, how convenient! While planning my trip, I booked all my hotels online. I had been doing this for years, but this time I was surprised by a special new feature: I was able to download a free guidebook for every city I would be visiting.
I always like to look for additional information about the cities I’m going to visit, and I recognize that this very “ Inbound ” trick can push people to book their next trip using that web portal again. All the reservations I made, both for flights and hotels, were automatically saved in my email inbox, saving me from having to print everything and therefore not having to worry about the risk of losing anything.
On the road: my cell phone, the best co-pilot in the world! Traveling with a smartphone and data enabled (thanks to the end of roaming in Europe) was a revelation. It sent me alerts about my routes and bookings; it was there to show me the way when I got lost (more often than I could imagine) in a city; it was there to keep me company on long trips; and it was there to help me discover particular details about the places I was visiting.
Post-trip: sharing is living! When I come back from a trip, I always like to retrace what I did, from the hotels, to the restaurants, to the activities. And I also like to be able to share my experience with others and be of help to those who want to make the same trip as me. I am a fan of the philosophy of the Internet: to collaborate and share knowledge so that everyone can benefit from it.
I did it all from the comfort of my phone and my couch. The travel industry is one where consumer interaction is becoming more important and technological advances are allowing companies to get closer to their customers and know them better. Steve Jobs said, “Technology is nothing, the important thing is that you have faith in people, that they are fundamentally good and intelligent, and that you give them the right tools, and they will do wonderful things.
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