The latest changes in European Union regulations and directives can impact your business. One of these changes is the online purchasing process, and the second is the content we publish online. Want to know more? Here’s everything you need to know. After the turmoil caused by the 2018 “ General Data Protection Regulation (GDPR) ”, a series of changes to European Union regulations and directives are approaching that will bring several new changes.
We are talking about Strong Customer
Authentication (SCA) and a new set of copyright rules. With this article we want to help you familiarize yourself with these latest laws, as they may affect you and you may need to start thinking about implementing them in your business. European Union Regulations and Directives: FAQ Online Payment Security Rules: SCA SCA: What is it? Strong Customer Authentication or SCA is an authentication method imposed by the European Union, with the aim of regulating digital transactions and preventing online fraud as much as possible.
It will come into force on
September 14, 2019 and, from that date, banks will have to reject all payments that do not meet the requirements set by law. What does it entail? SCA requires an additional level of authentication when making online purchases. The goal is to create secure online payment methods to prevent fraud. While previously it was sufficient to have a credit card number and billing address, now it is necessary to include at least two of the following three elements: something you need to know: password or PIN; something you own: smartphone or token; something about you: fingerprint or other biometric characteristics.
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What is it for? As online shopping
Increases, so does the number of fraudulent purchases or stolen credit cards in Europe. The European Central Bank (ECB) estimates that the total amount of such crimes is worth 1.3 billion euros. And it is hoped that the number of online purchases will reach one trillion dollars in 2022.
This new regulation seeks to protect
Consumers by reducing this type of fraud. When библиотека пользователя базы данных телеграмм is SCA applied? SCA will only be required for online payments made by the customer, i.e. when the user actively makes a purchase through an online process. In the case of frequent purchases, for example subscriptions, it is considered as a transaction initiated by the company itself and authentication will not be required.
There are a few other exceptions: Low-risk
Transactions, in case the payment service provider br lists and the bank do not exceed a certain number of frauds. Transactions under €30. Subscriptions at the same amount for the same activity. Safe purchases previously approved by users. How do I comply with SCA? Only 25% of European e-commerce sites are aware of the changes coming in September, so it’s worth getting started.
It is not a simple process. Here are some
Steps to follow: 1. Analyze your platform’s payment experience Do a thorough analysis of the online checkout process to see where you can make the slightest changes possible. Remember that it is essential to make the process easy for the customer to ensure they do not abandon their cart before completing their purchase.
Keep in mind that in the requirements
Imposed by SCA, you can choose between different authentication methods. Therefore, find the best one for your type of customer and company. 2. Be clear about when SCA applies and when it doesn’t We have already told you that SCA does not apply in all cases, so the banks in your target market will have the final say.
Each can interpret the law differently. Get informed to know how you should proceed. If your company operates in different countries, it may be interesting to count on a partner who can help you to properly comply with the regulation in all markets. 3. Try 3D Secure 2 (3DS2) Usually today, when we make an online purchase, we enter our credit card number and then the bank asks us to enter a PIN code that is sent to our mobile phone via SMS.
This system is known as 3D Secure. With
The new regulation, the same system has evolved into 3D Secure 2. This method will be used to authorize credit card payments, according to SCA requirements. The latest version offers an improved UX and reduces the friction that may arise when trying to complete an online transaction. facebook sca New European Copyright Law What is it? After a long controversy, at the end of March 2019, the European Parliament approved the new European directive that renews copyright at the community level.
This new measure aims to protect copyright by forcing companies that create content to apply certain filters before any publication. What is the new European Copyright Directive? From now on, platforms will be responsible for ensuring that copyright is respected on the Internet and will have to take responsibility for the content they publish. This means that they will have to apply a series of previous filters to ensure that they do not use material already produced by others.
Until now, platforms had to check for an infringement in case of complaints. If an infringement actually occurred, they were required to completely remove the content. With the new regulation, platforms like YouTube or Facebook will be responsible for publishing protected content. The regulation states that they must apply “effective content recognition techniques”, capable of automatically filtering out everything that should not be in the public domain.
When will it come into effect? Member States will have two years to incorporate the directive into their national legislation. Currently, in Italy the measure has not yet been definitively approved by the Government. What are the consequences? 1. You must pay special attention to copyright If we, as a brand, do not want our content to be blocked on platforms like Facebook or YouTube, we will have to do a thorough analysis when creating content.
It will be essential to verify that we are not violating any copyright with music, image adaptations, etc. Otherwise, our content may never reach the audience we intended. 2. You will need explicit permission from the author to share any content We will have to be extremely scrupulous when sharing content produced by third parties, even if it has to do with our brand.
For example, if we want to publish on Instagram a photo taken by a user in our hotel, we will first have to have expressly asked for permission to be able to demonstrate that we have been granted the rights to publish it. 3. Pay special attention to memes or GIFs If we are used to sharing content as memes or GIFs, algorithms may block them.
Even if a content is adapted for artistic or comic purposes, some lawyers are not sure that they can be used. The implementation of SCA , however, is imminent and we recommend that you prepare yourself adequately, starting to implement the new requirements to allow you to complete online purchases. Relying on a team of experts who can help you streamline the process and make it easier for the user can be the key to not being influenced in e-commerce sales.
