In light of Facebook’s latest algorithm changes, we break down what’s happened and provide some tips to boost your results. Algorithms are constantly changing, organic reach is decreasing, and requests to enable notifications are coming from all sides. This is the social situation we’ve encountered in recent months. What’s going on? Here’s a recap of the changes Facebook has made, how they’re impacting performance, and what to do to limit the damage. The event that brought us here: Facebook changes its algorithm With the fake news scandal at the beginning of the year, Facebook decided to take the reins of the issue and reaffirm itself as a platform for social interaction between users. How? By changing the
platform’s algorithm, the calculation
formula that “decides” what content appears in your news feed. zuckerberg Earlier this year, Mark Zuckerberg announced that Facebook’s new algorithm would prioritize interactions between friends and family. Naturally, this decision had a significant impact on the visibility of brands on the platform. Since these changes went into effect, Facebook has analyzed posts and organized them based on the likelihood that each user will interact with content that interests them. There are four steps to this process: Inventory : the available content Signals : Content Considerations Forecasts : User Reflections Overall score When determining what appears in your Feed, Facebook’s algorithm pays special attention to the following: The number of people who interact with
the post. The reactions, comments and
shares of the post. Messages from friends or family about content. So, instead of viewing posts in chronological order, the user will see the one that Facebook, based on the information available to it, believes will be of most interest to him. This same logic applies to Instagram, which has been owned by Facebook since 2012. How has it impacted brands’ organic reach? On Facebook, reach is the number of users who can see a page’s posts organically, that is, without
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paid promotion. Since 2007, when
Facebook created Pages for brands, it has continued to decrease little by little. In an article, HubSpot cited a study by Edgerank Checker that showed how organic reach on Facebook decreased from 16% to 6.5% from February 2012 to March 2014. This trend continued over time: between January and July 2016, there was a 52% drop in organic reach on Facebook. While it is still early to measure the impact on Facebook, there are examples where the repercussions are already known. Buffer ‘s recent report (Buffer/BuzzSumo Facebook Marketing Report), in its analysis of 43 million Facebook Business Pages, found that overall page engagement decreased by 50% and that the
most used categories saw a decline of
between 49 and 70%. So what can we do to библиотека данных телефонных номеров increase organic reach on Facebook? organic reach coverage After all this analysis, the question that arises spontaneously is: what can we do to improve the performance of our Facebook page? Many bet on paid and the promotion of their posts; however, quality content will get better results without the need for an economic investment. 1. Quality over Quantity In your social media content strategy, you need to make sure that every post you publish makes your fans fall in love and engage with it. You need to create posts that
captivate and surprise your
audience. Improving your engagement rate bj lists will make Facebook’s algorithm share your posts more among users. 2. Encourage engagement Always try to invite users to leave a comment, share or click on any links in the text of your posts. 3. Share video content Videos are a crucial content format that is attractive and easy to consume. They tend to have a higher engagement rate and get many more shares. Use subtitles, animations and visual effects to grab users’ attention. Make sure
you always upload them directly to
Facebook because Facebook gives these videos (called native videos) priority over those shared via links, for example, from YouTube. If you upload them following these tips, your videos will be shared ten times more . 4. Create content that connects with people Instead of focusing your content strategy on your brand, try to focus the spotlight on people (your buyer personas). This content will generate emotions in users and will be very successful. Know your goal and try to create content that connects with them. 5. Don’t use low-quality links Facebook’s new algorithm tries to
eliminate fake news or low-quality
content, so don’t post questionable links. If you plan to share links and content, make sure the content is good. Facebook will analyze it before making it visible. 6. Humanize Your Brand Remember that Facebook wants to go back to being a conversational platform, so you need to engage with your users. Let users comment on your posts, respond to everything in a personalized way, share others’ content, and make sure your brand personality shines through in your content. 7. Create Groups Find a topic related to your brand and create a niche group for your users to talk about, share information, and discuss. For example, The Skimm , an online newsletter, has a
Facebook group exclusively for users
who have sent at least ten people to sign up. As part of the group, users can share content related to their interests, as well as access exclusive updates and experiences. Facebook groups give you the ability to mix and match your content with that of your users. Using these seven tips, you’ll have a solid foundation for a social content strategy focused on increasing your engagement and achieving greater organic reach. Beat the Facebook algorithm!
