Soft Skills Development: The Key to Career Success

It is increasingly complex to compete as professionals in a radically changing work environment like the one we live in. However, there are two things we can do to stay on the market. soft skills developmentWork environments are constantly evolving, mainly due to the introduction of new technologies within companies.

This is generating significant

changes in business models and, consequently, also in the field of human resources. Today’s professionals are faced with the challenge of staying up to date and competitive in an ever-changing environment. How to overcome this obstacle? The answer lies in the development of soft skills and the ability to learn.

If new technologies are having a

big impact on a general level, their effects are multiplying in companies that are dedicated purely to the “digital world”: consulting firms specialized in online marketing (as in our case), purely digital activities such as apps, e-commerce… In this case the challenge is twofold, since the need to stay up to date and competitive is added to the difficulty of working in relatively new sectors, such as, to stay on topic, those of apps.

In this uncertain and changing

context, professionals and companies must find ways to overcome the challenges that have emerged and ensure that employees are always up to the needs of the company. From our point of view, especially in the digital world, the answer lies in the development of soft skills and continuous training, which are closely related to each other.

Soft Skills Development: A Growing

Need Specifically, soft skills are all those abilities that have to do with emotional intelligence, the ability to work in a team, leadership, conflict resolution. Therefore, they have to do with the attitudes and the ability of the worker to face and know how to manage their work.

 

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They are also defined as transversal

skills. On the contrary, hard skills are the technical skills and experiences gained over the years of work such as, for example, knowledge of graphic design or the use of specific tools. Why is the development of soft skills more important today ? The answer is simple: they do not have an “expiration date”.

Knowing how to use Photoshop will be

useful until the next editing program библиотека иностранных данных comes out, just as creating spreadsheets in Excel will be useless when Artificial Intelligence does them for us. In exchange, these “transversal skills” make us unique as professionals and, in every work environment we find ourselves in, they will continue to be useful to us, today and in the next ten years.

team work As highlighted in our report on

trends in the tourism sector, studies bo directory from Harvard and Stanford universities show that 85% of success in the workplace comes from the development of soft skills. Tech giants like Apple and Google, and companies like IBM or Ernst & Young, are looking for people without a college degree, giving priority to soft skills instead.

Success at work is obviously the result of

a balanced combination of soft and hard skills. However, it is also true that when it is necessary to develop one or the other, we tend to pay more attention to the latter. In fact, we often forget how important it is to know how to speak in public, develop leadership skills or strengthen our ability to know how to work in a team.

All these aspects, related to soft skills, are those that will allow us to overcome current and future work challenges. In any sector, at any time and in any condition, your soft skills will help you have a unique and competitive profile, that no machine or technology can ever replace.

Of all your skills, there is one that must be particularly developed and is the key to overcoming current and future challenges: the ability to learn . It is not about continually acquiring new knowledge as such, but about developing an attitude to growth and a willingness to constantly learn over the years.

This will make the difference between a flat professional career and a career that is constantly on the rise. Employee training as a business strategy When a person adopts continuous learning as a “lifestyle”, the assimilation of ideas or skills ceases to be a source of fear or stress.

In fact, one ends up “attached” to continuous improvement, entering and exiting one’s comfort zone. Likewise, when a project, or our tasks within it, change, developing this attitude facilitates the transition and prevents an imbalance from being generated. It is experienced as a new starting point, a new challenge and a new opportunity for learning.

Thus, it increases the ability to maintain control and productivity in the face of difficulties. continuous training What is the role of companies in all of this? Their role must be that of facilitators , promoting continuous training among their employees. The benefits are numerous, from personal to group, even economic.

If employees are updated on the latest industry news and develop new skills, they will be more efficient in their work, promote innovation within the company and could lead to new services or significant improvements in current ones. Most importantly, they will be more motivated and engaged. Furthermore, companies that invest in training are much more attractive and better able to retain and attract new talent .

Today’s professionals, especially young people who belong to the digital world, use video platforms or online courses to develop new skills. What will they think of a company that puts all this at their fingertips? At WAM, for example, we know that our employees have minds in constant motion and love learning new things, staying up to date and making the process quick and easy.

That’s why we offer our team access to platforms and initiatives that allow them to choose between different alternatives, depending on their role or personal motivations, aiming to develop their curiosity and learning ability. We all have a responsibility , therefore, and it is in our hands to find the right formula to face the challenges presented to us by the current world of work.