What are the SEO trends for 2020? In this article I – SEO and SEM Manager of WAM, and my colleague Gianluca Fiorelli, Senior SEO and Digital Strategy Consultant, talk about it. SEO 2020 SEO is one of the most exciting disciplines in marketing because it allows us to update our strategies. An interesting topic for us and other experts in the sector is the positioning of websites in 2020 .
What makes SEO fun is also
What makes it difficult. By pushing us to stay on top of Google’s latest updates and features, it also forces us to continually change and improve. It’s easy to get lost in this process and not know what the next step is. We want to help you navigate this process.
If you are a reporter trying to find ivory coast phone number library out what the hell’s going on in government now, you have a devilish time. It is murder to set up an interview. It is murder to get someone’s phone number. It’s murder to be able to get in and talk to someone without a handler being present to chill it, or who doesn’t insist upon questions in advance.
SEO Trends for 2020 1. Featured
Snippets A featured snippet is a piece of text that Google displays as an answer to a specific question without the user having to click on the link. You have probably seen several of them while browsing Google. Here is an example: What is SEO and How Does Google Search Work? This type of search results creates a major problem: it reduces the number of visits to our website.
Instead of seeing it as a hindrance
We can consider it as an added branding Два новых постановления ЕС об авторском праве и аутентификации opportunity for our company. How can we appear in featured snippets? In addition to being positioned at least in the first five Google search results, we must be able to answer key questions clearly and concisely, use synonyms for the main keyword, and maintain a good organizational structure for our content.
2. Core Update Core updates are general
Updates to Google’s algorithm that affect btb directory the entire system rather than just one area. The main goal of these updates is to provide the best results for user searches. When Google releases an official update, they sometimes (not always) publish it on their blog and provide a general explanation of the changes, leaving us with a series of questions, mostly related to user experience, to understand if our site responds positively to the desired requirements.
When a new update comes out, I recommend
That you review how our website is working. If it can be affected, we will have to Google it, answer questions to find the problem and try to fix it. 3. EAT What is EAT and what impact does it have on positioning? EAT is an acronym for experience ( expertise ), authority ( authoritativeness ) and credibility ( trustworthiness ).
This concept summarizes the three parameters
Considered by Google quality raters (the people in charge of analyzing and evaluating web content) to position a website. EAT is a method to indicate whether a website is valid or not, and what we should aim for to make it so. These are not the only factors to take into account, but they certainly must always be present for a correct evaluation.
EAT is mostly applied to websites that deal
With medicine and money. These are topics that Google pays a lot of attention to because it wants to make sure that inappropriate content does not harm a user’s health or wallet. EAT 4. Voice Search Voice searches are another hot topic that is having an impact on SEO.
We need to distinguish between searches and commands (for example, when we ask Alexa to play a song). The volume of these types of searches is so low that Google has not yet included them in the data provided by Search Console. Since they are not relevant to Google, they are not relevant to us at the moment.
In the coming months, we’ll see how these SEO
Trends can change traditional best practices. As always, you should always check the SERPs to understand how voice search will impact your SEO strategy and what SERP features you should include. Even if Google isn’t seeing any significant changes due to voice search, it’s worth getting ahead of the game and working on content optimization now , in anticipation of when voice search gains a higher search volume.
4. Segment your audience Marketing Cloud allows you to make all your company information accessible and, through the use of Data Extension, to be able to use it as an initial and interaction element during customer journeys. Data stored in your ERP, PMS, Salesforce CRM or on our website will be synchronized in real time and available for marketing automation actions.
Salesforce Data Designer Reach your target audience directly in every action you take, with the help of Salesforce Marketing Cloud: collect information, integrate with other data (second and third parties) using Salesforce DMP, and segment them. 5. Get Predictions with Einstein AI Marketing Cloud has built-in Einstein AI, namely Einstein Engagement Frequency, Einstein Engagement Scoring, and Einstein Send Time Optimization.
Salesforce Einstein engagement rate Einstein uses your data based on Artificial Intelligence and provides us with predictive information about our customers’ behavior, so we can, for example, configure emails to be sent when users are most likely to open them and generate engagement. Similarly, Artificial Intelligence allows us to know the audience segments on which we are impacting insufficiently or, vice versa, excessively, and optimize the result by adapting email sending.
So, what trend would you like to implement in your SEO strategy?
