Salesforce never ceases to amaze us with constant improvements to its products. This month of June, it is gradually releasing various updates in order to improve the different functionalities and the general efficiency of the platform. What are the most interesting new features? We are inaugurating with this occasion the participation of our colleagues from LeadClic on the WAM blog to provide us with some of the most important updates of this latest version in a two-way dialogue with the experts of our team.
Salesforce’s main challenge is to apply
Artificial Intelligence to Marketing and other business areas to offer a wide range of tools to companies of all sizes. With this goal, they are constantly working on the creation of new products and, at the same time, they are releasing new features in all their Clouds. In this month of June, we want to present you all the news regarding the Marketing Cloud tool.
The latest version of this month is in fact
Full of updates. As a Salesforce Platinum Partner , we were able to analyze them all and then choose the most interesting ones to let you know about. Not only that, on each of the highlighted topics our colleagues at LeadClic helped us, sharing their ideas on the subject as well as the benefits they find in these updates.
Before we begin, we want to mention
Salesforce’s recent acquisition of data analytics platform Tableau on June 12, which will greatly enhance Salesforce’s analytics capabilities. As Marc Benioff, Chairman and Co-CEO of Salesforce, stated in his official press release , “we are combining the world’s #1 CRM with the #1 analytics platform.” The company’s other CEO, Keith Block, noted that “.
..the addition of Tableau accelerates our
Ability to ensure customer success by enabling a single, powerful view of all a customer’s data.” What is Marketing Cloud? Marketing Cloud is a marketing cloud tool that is part of the Salesforce suite. It offers the possibility of having a customer-centric marketing strategy. It is possible to implement a very high level of personalization through a cross-channel customer journey, offering the tools needed to give customers the desired experiences.
Communication infrastructure such as landlines and hungary phone number library cellular networks are not available. Satellite phones are not affected by natural disasters or wars on Earth , so they serve as reliable communication tools in emer ency and humanitarian situations when local.
Another significant advantage of Marketing
Cloud is that it works both B2B and B2C, which allows companies to configure their settings based on their work environment. What’s new in the June 2019 release of Marketing Cloud? We took a look at the release notes and chose to comment on just a few of the many features included in this release.
Marketing Cloud Updates Overview The Marketing
Cloud June 2019 release updates include a библиотека данных телефонных номеров slew of features. From the more technical ones , like allowing access to Admin pages from Setup or Email Studio, to managing Core Tenant and Enterprise permissions on the Setup page, to being able to send transactional SMS via the new REST API. Some features are being phased out, such as Playbooks, which will stop working the week of July 1st.
Another new addition is Marketing Cloud’s new
Trailhead modules, which are great for honing br lists your Salesforce certification skills. In this post, however, we prefer to give greater emphasis to the new features of some sub clouds. Advertising Studio Say goodbye to looking at your Journey Builder ad campaign metrics from your Facebook Campaign Manager. With the latest Advertising Studio update , all your social ad information will be available directly in Marketing Cloud.
This improvement will make it much easier to
Monitor the performance of your campaigns and calculate the ROI obtained. Jen Hernández, Marketing Cloud Technical Consultant at LeadClic. “As big believers and enthusiasts of Salesforce, we love anything that gives us a more complete view of our actions. That’s why this Advertising Studio update not only makes our work more agile, but also gives us a global view of how our paid advertising campaigns on Facebook are working.
Marketing Cloud Connect One of the most significant benefits of using a CRM tool like Salesforce is the integration of all your data into a single platform. The latest update to Marketing Cloud Connect allows you to share Parent Account information with Child Accounts that belong to the same ecosystem. This way, Marketing Cloud Connect lets you share information and create the experiences your customers want.
Ana Timón, Marketing Cloud Technical Consultant at LeadClic. “Even though the tool has had this functionality for a long time, it’s great that all the different applications that are coming out now have it enabled. It’s a way to make basic configuration processes more agile when there’s a hierarchical structure for sharing information.” Journey Builder Journey Builder is one of the features we implement the most for our customers and in this version of the product, the two updates are really very interesting.
The first is the ability to create Journey Templates , save them, and share them across all areas of your organization. For companies that operate globally, these templates can help standardize digital tools (email workflows, campaigns, etc.) across markets and business units. If you know something is working well, you can now replicate it much more easily.
How easy is it to create a journey template? According to information published by Salesforce, you start by saving a draft of a Journey created as a Template by adding a name, a description and instructions for other users. When saving, you can choose whether to share it with other people. To find them again, you can access them from the ‘Template Gallery’ in the My Template tab.
Now for the second update. Salesforce has discovered that some Marketing Cloud customers want users to access only Salesforce events, while others want to access only Sales and Service Cloud activities. With this in mind, Marketing Cloud has added two permissions to the installation . So if you already had a Salesforce account, your users will have both permissions.
However, accounts created after launch will not automatically have this ability unless they are Admin. Each user will need explicit access. Why is this? Because with the new update, these permissions automatically replace any other permissions already associated by role to a particular user. To add them, all you have to do is allow this type of access using their Company ID (EID) or Member ID (MID).
Jen Hernández, Marketing Cloud Technical Consultant at LeadClic. “We can tell that Salesforce is continuing to work to increase the speed and efficiency of the platform; that’s why the idea of being able to directly create Templates in Journey Builder accessible from different markets is exciting for us. Likewise, giving different visibility to events or activities that trigger a user’s entry into a Journey brings us even closer to the idea that the integration with the CRM is even more real.
” Email Studio Email Studio is one of the most interesting tools of Marketing Cloud, as email marketing has become a fundamental pillar for every digital strategy. In this latest release, two updates are worth mentioning. The first will make marketing and strategy experts happy: A/B testing. From now on, it will be possible to use the greater than / less than symbols (<>) in the subject of emails to do A/B tests.
The second update can be triggered if and when domain verification is enabled, when sending an email in Content Builder . When enabled, AMPScript will dynamically complete the form address , using a verified sending classification containing the sender profile using AMPScript. Ana Timón, Marketing Cloud Technical Consultant at LeadClic. “This latest update completes the functionality introduced in the April release, namely the verification of the sender of emails sent by the tool.
It is often useful for the user to be dynamic and given the need for authorization to be so, this functionality was needed to close the circle”. What about other Salesforce Marketing Cloud news? The strength of Salesforce Marketing Cloud comes from the wealth of sub-clouds that exist in its ecosystem. This means that the June 2019 release touches on some of these sub-clouds as well, adding new capabilities that will increase the power of the platform and all it has to offer.
If you are looking for information about a sub-cloud and you did not find it in this article, you can consult the notes published directly by Salesforce . Or contact us directly. We will be happy to help you!
