New technologies and the revolution in the tourism sector

Technological advances have changed the way we travel, allowing for an even more interactive and exciting experience. Want to know what else they have in store for us in the not too distant future? Technology in the travel and tourism sector Today there is no doubt that technology and travel are a perfect match . This union has a decisive weight in influencing the way we travel: from the choice of destination, to the evaluation of what we can do once we arrive on vacation, and even what we can do once we return.

It is so important that, according

To a Google Travel study, 74% of travelers plan their trips online, while only 13% continue to use travel agencies. Millennials have also played a key role in this transformation. They love to travel and are fascinated by new technologies. These two combined passions have given rise to a new context in which social media, apps, blogs and so on have a huge specific weight in the organization of a trip.

At the same time, the tourism

Sector, becoming increasingly aware of this trend, has begun to adapt the business model and the type of offers to attract this specific target. Who hasn’t gone somewhere just because Ryanair was offering return tickets for 30 euros? If we feel like taking a trip, we go online, look for the cheapest destinations to reach and, voilà, off we go! This scenario was unthinkable until a few years ago.

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Trends and news in the travel sector

As we already argued in our report on new tourism trends , the sector is in the midst of a real metamorphosis. There are many factors involved, but the main role is played by the new technological solutions that are appearing on the market. Salvador Anton Clavé, director of the Tourism and Innovation Department of Eurecat, stated during the TurisTIC Forum in Barcelona that “the change goes beyond the improvement of procedures or the simple tourist experience: it implies a real transformation of the entire tourism sector.

” We are witnessing the improvement

Of procedures, of service to the public, of customer Два новых постановления ЕС об авторском праве и аутентификации relations, and the creation of new business models. All this translates into advantages for those who travel, which can simplify, and often enrich, the entire phase of the organization. Booking.com Vice President and Chief Marketing Officer Arjan Dijk recently expressed similar thoughts , saying that “over the next decade, we will see how the travel industry responds to the needs of a more sustainable, technology-savvy traveler.

To do so, it will need to develop

Products, features and services that br number list make it easier for everyone to discover the world.” But let’s look together at some of the technological advances that are currently leaving their mark on the sector and, according to various studies, will lead to significant changes in the short term. The Seven Most Important Technological Solutions in the Tourism Sector 1.

Mobile technology The mobile phone

Is undoubtedly the protagonist of the new way of travelling. It has become our tour guide, our travel agency, our best restaurant locator, our “map” to orient ourselves and so much more. It is by our side throughout the purchase journey. According to TripAdvisor, in fact, 45% of users use their smartphone for everything related to holidays.

This is why it is necessary to adapt the

Services and communications we offer to these devices. For example, KLM has already created an information service for passengers using Facebook Messenger. This system, once a reservation is made, sends the user the information related to their ticket via Facebook Messenger, the boarding pass and real-time updates on the status of the flight purchased.

In this way the user has all the necessary

Information at hand using an app that they already had and avoiding having to download additional apps. Mobile and apps in the tourism sector 2. Augmented reality Augmented reality (AR) or virtual reality (VR) have also entered the world of travel, thanks to all the possibilities they can offer .

More and more companies are using it to show users the experience they are going to have, from the cabin of a cruise ship to transporting them, for a few seconds, to the Great Wall of China. Today it is possible to “teleport” to the most remote corners of the planet without getting off the couch . This is what you can achieve using the EVEREST VR application by Everest, which allows you to see the roof of the world without having to climb to the top.

Or, if you prefer, you can cross the Grand Canyon in a kayak enjoying the views and sounds. 3. Internet of Things (IoT) The Internet of Things (IoT) promises to bring truly significant improvements to the travel industry. For example? Internet-connected sensors embedded in cars, suitcases, buildings, and more. In fact, Spain’s ITH (Instituto Tecnológico Hotelero) has stated that the Internet of Things “will be the main transformative factor in the personalization of the customer experience in the coming years.

” Some Virgin Hotel properties offer their guests an app that allows them to interact with the room thermostat or control the television. There are also built-in devices that allow users to use their cell phones to track their suitcase, preventing it from getting lost or stolen. technology and tourism industry 4. Virtual Assistants We all know Siri and Alexa, the virtual assistants from Apple and Amazon that satisfy all our needs.

What’s the weather like in Milan today? Turn on the radio? Open my email? And much more. This type of “help” is starting to be enlisted in hotels, thanks to the arrival of virtual assistants specifically designed for this environment . IBM recently launched Watson Assistant, an AI-powered virtual assistant that creates an interactive and personalized experience for consumers.

This is open technology that can be used and adapted to the needs of individual customers : simply, the name used will no longer be Watson, for example, but whatever the hotel chooses. 5. Big Data There has been a lot of talk about Big Data, but not all the opportunities it can offer to the travel sector have been shown yet.

However, many operators are already using it. The Meliá hotel chain, for example, uses information from its guests to understand which is the best target for its marketing campaigns. How? They examine the database to study the amount spent, the reason for the trip, the country of origin and, by cross-checking this information with public data from government sources, they are able to develop the most appropriate customer profile and achieve a higher success rate.

In this way, they will be able to better segment their campaigns, increasing their effectiveness and optimizing the investment made . 6. Blockchain Blockchain is a technology that is poised to transform the world as we know it. Although it is primarily associated with the finance world, it seems that it could also have an impact on the Travel world .

Although it has not yet been widely tested, it could be used to identify passengers at the airport, ensure transparency in the opinions given by tourists or for easy and secure payments. 7. 5G Travel technology will discover new possibilities, thanks to the help of 5G networks. They will guarantee much faster uploads and downloads, greater coverage, and more stable connections.

In addition to downloading content at a speed 20 times faster than before, 5G technology will allow us to do things that were impossible with 4G. For example, the connection between smart devices will be much more effective, and we will be able to really start taking advantage of the Internet of Things (IoT). Immersive tourism, where technology turns the traveler into the protagonist of the experience, will become a reality.