Marketing project management requires techniques or methods, to optimize time and resources and minimize errors. Discover some of the most successful methodologies. marketing strategy methodologies If we do a quick Google search on the most popular management methodologies we find hundreds of articles related to this topic, including methods for sectors such as construction, software development, product development and much more.
But are there any for marketing
Projects ? Digital marketing, a complex but fundamental area for a company being – if done well – a guarantee of visibility and a significant percentage of sales – must make the most of the best project management strategies to obtain efficiency and profitability at the same time. The methodology and processes that are defined are the basis for working at our best in each project.
This is why it is so important to choose
The right path to follow and be consistent. Project management methodologies Depending on the sector or type of company there are different methodologies that may be more or less suitable. In our case, with this article, we will focus on those methodologies most used in marketing projects. Here are some of them: 1.
Project Management (PMP) Predictive
Project management methods are those that give greater importance to processes, putting the stability of the environment and the organization first. Essential components are planning, execution, monitoring or controlling, and closure. This methodology consists of dividing the project into different processes, executed in sequence, with a dependency between the tasks until all the objectives of the project or of the single phase are achieved.
Project planning goes from start to
Finish, whether it is the entire project or the different phases that compose it. Customer participation is crucial in the first phase and, if everything is followed correctly, it decreases during the execution. 2. Agile methodologies (Scrum, Kanban, Extreme Programming, etc.) Our industry has coined the term Agile Marketing to refer to project management methodologies that consist of repetition, collaboration, and self-management, and that have the customer as their starting point.
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agile marketing project management
These systems are ideal for projects that change throughout their lifecycle : agility gives us the ability to adjust and adapt priorities and requirements based on the results we observe during the development of the project, while improving the client experience through their constant involvement in the project. The idea behind Agile Project Management systems is to operate productively around the concept of customer-centric innovation , based on planning and optimization of resources.
Differences between predictive and
Adaptive project management The Agile Field Service Lightning: все, что вам нужно знать об этом… Marketing methodology is gaining absolute importance in the sector, given the need to obtain results in the short term. Implementing Agile systems allows us to continuously innovate, improve the client experience , and be “always connected.” If we can foster agile planning in our corporate culture, we will be able to anticipate the changes we need to make before the client receives the final product.
The most commonly used agile methods
Are: 2.1. Scrum: The key to Scrum is to br number list organize the backlog stack based on the priority of the different tasks. Each person on the team is responsible for one or more tasks, and at the end of each sprint (the period of time in which the tasks must be completed), everything must be finished.
Scrum is ideal for projects that require
Results in a short time and where productivity, innovation and competitiveness play a key role. It is also essential in cases where competitors must be faced or when errors that could slow down the project must be detected. Scrum project management Scrum diagram 2.2. Kanban: Kanban offers a better workflow by dividing the production process into a series of precisely defined stages.
To be successful with Kanban, all team members must be open to changes that lead to improvements to the system and, consequently, to the project. This system requires a process view divided into panels and cards that define each task, project phases, and outcome. A basic principle of the Kanban method is to start and complete one task before starting the next.
Here is a visual representation of how to organize a Kanban project in a real-world example made with our project management tool: Kanban organization for project management 2.3. Extreme Programming: Extreme Programming is one of the most recognized Agile processes for software development that can often be related to marketing actions or project coordination for campaigns. Like other agile methodologies, this method places a lot of emphasis on flexibility rather than predictability, making on-the-go changes normal and inevitable.
Extreme Programming values the following: simplicity in design, to make development more agile and facilitate maintenance; communication between all parties involved in the project (including the client); feedback since the customer is part of the project, we want to know in real time his opinion on the status of the project; courage in making decisions that imply progress towards the end of the project respect in all directions Extreme Programming project management diagram 3.
Prince2 This methodology is widely used in IT project management . Just like traditional project management, Prince2 is divided into processes, but focuses on achieving concrete results by product rather than on planning actions. This methodology is based on seven principles: Ongoing business justification: Ensure there is a justifiable reason for initiating the project, identify, approve, and maintain throughout the project; Learn from experience, current project and previous projects that can help you; Define roles and responsibilities; Phase management: planning, supervision and control at each phase of the project; Exception handling : each phase works autonomously as it does not require control from a higher level; Product orientation; Adaptation.
Prince2 project management 4. Critical Chain: Critical Chain Project Management or CCPM is a project management methodology applied to planning. Unlike the previous ones, it is relatively recent and was introduced in 1997 with the work of Eliyahu M. Goldratt, in his book entitled “Critical Chain”. This project management system focuses on the resources available to perform the different tasks.
It is based on the identification of obstacles and the definition of priorities among the activities in the work chain. Its strengths are: On time delivery Saving resources Risk minimization As you can see, depending on the type of marketing project you will have to manage , you may need one or the other methodology or a mix of several.
