Consumers want more credible

As ChatGPT and other AI-powered tools like it sweep the marketing world, healthcare marketers have been quick to apply them to several aspects of their processes, from content ideation and generation to uncovering data insights. Among all of these exciting applications, one sticks out: by using AI to expedite the creation of personalized ads, true healthcare ABM at scale may become possible. Several healthcare marketers have already begun documenting their experiments with AI as a means of scaling personalization, and their results are very encouraging.

 

 As AI technologies continue

to grow more advanced and demand for ABM in the healthcare industry increases, expect to see more healthcare marketers turning to AI technology to help them expedite and deepen their personalization capabilities. healthcare information online, and healthcare marketers are starting to notice The fact that there’s a huge demand for A Complete List Of Unit Mobile Number List health-related information on the internet is no recent trend. Even back in Google reported that a whopping % of its daily search traffic was health-related, meaning the search engine was fielding more than one billion health-related questions per day.

 What is changing, however

is how credulous the average searcher is about the information they find. According to a study by GoodRX, % of participants were either Vietnam phone number list concerned (%) or strongly concerned (%) about the spread of medical misinformation online. The study’s results found that these fears were well founded, as % of participants had been exposed to medical or health-related misinformation in the past. As fears about medical misinformation continue to spread, there has been an increasing demand for high-quality, expert-verified digital health content.

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