The marketing automation industry is expecte to continue to grow by nearly 9%, reaching an estimate value of $6.4 billion by 2024. As the industry grows, so do consumer expectations. It’s imperative to create unique and engaging experiences that appeal to this age of consumers, and marketing automation can make […]
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What is Salesforce Marketing Cloud? If you have ever asked yourself this question and have not received a clear answer, this post will give you all the information you need. salesforce marketing cloud report Many professionals today wonder what Salesforce Marketing Cloud is . We often hear about it, due […]
Proper project management multiplies the chances of meeting deadlines and achieving all objectives without exceeding budget. How? By applying some best practices and using tools that help you simplify your work. Did you know that, according to the Project Management Institute, high-performing companies complete 80% of their projects on time, […]
We met with Patricia Chávez, Consulting Director of SCOPEN, to analyze the results of their latest report. The data offers us a 360° view of the creative and marketing agency market in Spain and how projects change from year to year. new business activities for creative agencies The NB SCORE […]
Salesforce implementation is always a winning move for any company. For the success of the process it is important to be able to count on a good strategy and experienced professionals. Salesforce Adoption Adopting new technologies like Salesforce is comparable to getting behind the wheel of a Formula 1. Although […]
What are the SEO trends for 2020? In this article I – SEO and SEM Manager of WAM, and my colleague Gianluca Fiorelli, Senior SEO and Digital Strategy Consultant, talk about it. SEO 2020 SEO is one of the most exciting disciplines in marketing because it allows us to update […]
The new generations increasingly appreciate the experiences offered by their work ecosystem. The Employee Experience represents a differential value for the company brand and for this reason it is important to pay attention to it and strengthen it. What is employee experience? Employee Experience (EX) is a growing trend. Companies […]
Marketing project management requires techniques or methods, to optimize time and resources and minimize errors. Discover some of the most successful methodologies. marketing strategy methodologies If we do a quick Google search on the most popular management methodologies we find hundreds of articles related to this topic, including methods for […]
We went to Panama to attend the Latin CMO Summit. For WAM, our colleague Patricia Peñalver was there and she shares with us the key moments of the event in this article. Latin CMO Summit Marketing Event The Latin CMO Summit is an exclusive marketing event that brings together industry […]
Technological advances have changed the way we travel, allowing for an even more interactive and exciting experience. Want to know what else they have in store for us in the not too distant future? Technology in the travel and tourism sector Today there is no doubt that technology and travel […]
We went to Lisbon to attend Web Summit 2019, an event that brought together some of the world’s most important tech companies. We came back with several learnings and a lot of inspiration. Here’s what we found! web summit 2019 talk Web Summit is one of the world’s largest events […]
The latest changes in European Union regulations and directives can impact your business. One of these changes is the online purchasing process, and the second is the content we publish online. Want to know more? Here’s everything you need to know. After the turmoil caused by the 2018 “ General […]
