Digital marketing offers multiple channels to reach your target audience. Your marketing plan should identify the channels that will be most effective for your business, such as search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and content marketing. By effectively utilizing these channels, you can increase […]
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Communicate your WHY Once you’ve defined your own WHY, it’s crucial to share it with your team. Make it clear to them why their work matters and how it contributes to achieving the company’s goals. The goal is to create a sense of belonging and identification with a common cause […]
